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What digital marketing success looks like (Part 2): A case study for a longtime local dental practice (client).

by Case Study

Client type: Local dentist (general dentistry services and Invisalign)

Age of partnership: 2.5 years and still going strong

Marketing channels used: Google PPC (Pay Per Click)

Budget: $2,000 per month (up from an initial $1,500 per month)

Traffic received: 90% of this client’s website traffic comes directly from their Google PPC campaign. 

Progress: Since we began running this campaign, this client has received a 10 fold increase in the number of website visits and booked appointments. As a result, they agreed to increase their initial monthly budget by 25%.

The take away: If your business has a need for more local customers, give us a call at 877-924-1543 or reach us at https://danmattmedia.com/contact/.

We can design, create, and implement a cost-effective and highly successful digital marketing strategy just for you!

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What digital marketing success looks like: A case study for a longtime local law firm (attorney) client.

by Case Study

Client type: Local law firm

Age of partnership: 3 years and still going strong

Marketing channels used: Google PPC (Pay Per Click) and SEO (organic search)

Budget: $20,000+ per month

Leads received: An average of 25 per week, or 100+ per month

ROI: This client has consistently informed us that they are receiving an average ROI of 5X + per month on their ad spend. They are very pleased with the results, which is why they continue to work with DanMatt Media year after year in such a competitive industry.

The take away: If your business has a need for more customers, give us a call at 877-924-1543. We can design, create, and implement a similarly successful digital marketing strategy for you!
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Difficult to see the future is…

by Internet Advertising

One of the most difficult things for any business owner or strategist to do is to forecast the future. Case in point: even Jedi master Yoda couldn’t forsee the Sith threat in the Star Wars prequels.

When DanMatt Media was founded way back in 1994, the only service we offered was yellow pages advertising. Search engines and social media weren’t really around back then, and the yellow pages were in full-force and in high demand as an advertising channel. We knew that we had to expand our suite of services to continue to stay relevant as an advertising agency, and so we began the uphill battle of creating and establishing ourselves as a leader in digital marketing.

Though the yellow pages are still used (predominantly in the middle portion of the country) their usage has declined significantly in the last two decades. As a result, these days our growth is predicated not upon the yellow pages, but rather on digital marketing channels such as PPC (Google Pay Per Click), SEO (Google organic search), and SMM (Social Media Marketing). But while those channels aren’t likely to disappear at any time in the near future, history tells us that they cannot be counted on as a viable form of revenue forever.

That’s why we’re currently hard at work researching and identifying the next revenue stream for our company, while we still have viable and in-demand marketing channels to offer our clients. Identifying the next channel that your company can hitch its wagon to requires foresight, hard work, and a lot of luck. Let’s hope we have more success predicting the future than master Yoda did.

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Running a Pay Per Click campaign on a shoestring budget

by Internet Advertising

We offer many different types of marketing solutions here at DanMatt Media, but without a doubt one of our most important channels is Pay Per Click (PPC). It’s one of the the only digital solutions that provides immediate results to clients. They can expect phone calls and leads right away, and most other marketing channels cannot make that claim. But Google has very much become a pay-to-play operation, and while organic search (SEO) remains a cost-effective and important channel, the coveted spots at the top of page 1 still belong to the paid search side of things. If you want new business right away, you go with PPC.

Pay Per Click marketing is an especially attractive option for service-based companies. Lawyers, roofers, plumbers, electricians, dentists, and others excel with this type of digital solution, as searchers actively use Google to find their businesses. As such, there is a tremendous amount of traffic and potential new business that is available via paid search. But as the popularity of Pay Per Click has risen, so have the click prices. And that presents a very big challenge for many of our clients.

Let’s face it, even successful and somewhat larger businesses do not have unlimited marketing budgets. There is always a limit to the amount of money that a company is willing to invest in any one marketing channel. For clients in the legal and roofing professions, prices for the most competitive keywords can easily top $100 per click. Even a 5-figure monthly budget can quickly be consumed with click prices at these levels. So what to do?

You need to mitigate these high click prices by creating a robust bid and keyword strategy that takes advantage of a mix of highly-desirable (and expensive) keywords and somewhat less competitive (and cheaper) keywords. You need to create an ad schedule that maximizes traffic at the most important hours and days of the week and forgoes the less important hours and days of the week. And you need to formulate a comprehensive negative keyword strategy to block invalid searches so that your precious marketing budget isn’t eaten-up by searches that will never turn into paying customers. If this sounds too labor-intensive and out of your league, it probably is. But this is precisely why you hire an experienced agency to manage it for you.

If you’re looking for placement at the very top of page 1 of Google, and the immediate leads and phone calls that it provides, you should give our Pay Per Click solution a try. You’ll be happy you did.

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Why you need diversification in your marketing plan…

by Internet AdvertisingOnline Marketing

Diversification. It’s something we all hear about from our financial advisors and nutritionists. Turns out, you need it for your company’s marketing plan as well.

Here at DanMatt Media we have a lot of clients. Big ones and small ones. Local ones and national ones. But one thing that many of them share in common is a lack of diversification in their approach to marketing.

We offer all kinds of solutions to help grow your business. Pay Per Click, SEO, Social Media, Print, Direct Mail, Radio, and TV advertising, to name a few. And though we always harp on our clients to use as many of these channels as possible, many of them choose to only focus on one of them in order to save on costs.

The problem with that approach is that you’re leaving too many sales on the table. You’re not reaching enough people to actively and aggressively promote your products or services. It’s like choosing to only eat grilled chicken for every single meal. Sure, it’s healthy, but you’re missing out on the valuable nutrients you’d receive with a balanced diet. The same is true in marketing. You might be doing really well on Google organic (via your SEO campaign) but you’re missing out on the paid search traffic (Pay Per Click) and the social media traffic, and that’s costing you a lot of new customers and the subsequent growth in revenue.

I know what you’re thinking. “Sure, I’d love to use all of these channels, but my budget doesn’t allow for it”. We get that, and it’s a reality we face with almost all of our clients. But that’s precisely why you hire an expert marketing team like us, so that we can do the research for you and apply our decades of experience to advise you on which channels make the most sense for your company, all while staying within your budget constraints. Typically, that will involve all or some combination of at least SEO, Pay Per Click, and social media marketing.

When you’re ready to get started with your diversified marketing approach in 2019, give us a call or send us a website inquiry. We’re here to help you grow!

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Is Pay Per Click worth it? You betcha!

by with No Comment Internet Advertising

Here at DanMatt Media, one of our primary service lines is Pay Per Click marketing, often referred to as SEM or Google Adwords.  Pay Per Click is a highly-targetable and very useful form of advertising.  Though it is more expensive to run a Pay Per Click campaign than say an SEO campaign, there are decided advantages to it.

If you look at a standard Google search query (for example, “Denver dentist”), you will often see 3 or 4 paid search ads at the very top of the page.  They are designated by a green “Ad” icon next to them.  These are the Pay Per Click ads, and there is a reason why they are at the very top of the page, and why they are likely the first thing you will see.  Google doesn’t make any money on SEO (organic search) but they make a whole lot of money on Adwords campaigns.  Every time someone clicks on those ads, Google receives a fee for the click.  As such, Google has a vested interest in having those ads seen by as many relevant people as possible, which is why they are at the very top of the page (there are also typically paid search ads at the bottom of the page as well, with the organic SEO ads sandwiched in the middle).

Pay Per Click campaigns can easily be three, five, ten, or more times as expensive as SEO campaigns.  The reason for that is that you (the client) are paying every time someone clicks on your ads.  That isn’t the case with SEO campaigns, which do not charge per click.  But while Pay Per Click campaigns are more expensive, they tend to produce a lot more leads (usually phone calls or website form submissions) and they drive those leads much more quickly.  The reason for this is simple.  With Pay Per Click, we can position your ad at the very top of page 1 of Google on the first day of your campaign.  If your budget allows for it, you can literally have the top ranked ad in your industry and geographical area.  That is not the case with SEO, which can take many months to achieve a page 1 ranking, let alone a # 1 ranking (and that may never happen).

So the real question isn’t whether Pay Per Click is worth it.  It is.  The real question for clients to consider is how quickly you need to see results (new leads), and what you are willing to invest each month to obtain those results.  Ideally, a client’s marketing budget should include several facets of digital media buying, including both Pay Per Click and SEO.  But when we get the sense that a prospective client is looking for results right away, we almost always recommend the SEM channel.

 

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Want more leads? Try pay per call…

by with No Comment Internet Advertising

One of the things I frequently hear from current and potential clients is, “I need more leads”.  Typically, that means more inbound phone calls and website submissions.  New clients are the life-blood of any small business.

DanMatt Media is an internet advertising agency, and the fastest growing sector in our company is on the digital side (think SEO and SEM, both of which are great options for any organization).  But that doesn’t mean that the print channel is dead, and indeed the performance-based side of that solution (pay per call) is an outstanding choice for service-based businesses.

With a pay per call campaign, you are only paying for the phone calls (leads) that come in from your ads in the yellow page directories.  All pay per call campaigns have a “buffer” of 30-60 seconds, which gives your sales team the ability to qualify a lead before you get charged for it.  That means you can take a little time to find out if the caller is in the areas that you service, and looking for the services that you offer, before you pay for the lead.  If they’re not a fit, then you can get them off the phone before you get charged.  It’s as close to risk-free advertising as you’re likely to get these days.

So what types of businesses benefit from pay per call?  It’s a good fit for most service-based companies (plumbers, electricians, dentists, lawyers, etc) but we also run very successful campaigns with national flower retailers, debt consolidation companies, and other types of businesses that you wouldn’t necessarily assume are a fit for pay per call.

The easiest way to know if this is a good option for your business is to give us a call (877-924-1543) or send us a website submission (https://danmattmedia.com).  We’ll be happy to take a few minutes to let you know if we can help you to “get more leads”.

 

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What are you looking for in an agency partner?

by with No Comment Internet AdvertisingOnline Marketing

Typically I write one of these blog posts a month.  They usually take the form of an essay on either work-related topics, golf, or a timely event (like last month’s entry on March Madness).  But for the month of April I thought I might try something different.  Namely, I’d like to ask the handful of people who read my blog posts what they are ideally looking for in an agency partner.

Giving our clients the services they need at the prices they can afford is a difficult balancing act.  Often the budgets we have to work with are less than what we would like to have in order to guarantee success, but I’d like to think we do a good job with what we’re given.  If you’ve read these posts you know that customer service and transparency are a key component of our agency, and every DanMatt Media client receives both no matter how much they’re spending with us.

But what I’d really like to find out is where our future clients place their priorities.  Is price the most important factor when choosing an online and offline agency to help grow your business?  Is expertise and business acumen the first thing you look for when you select an agency to partner with on your digital marketing campaign?  Are you looking for a balance between the two?  Is your ROI the deciding factor when you make your choice?

I would like to invite anyone reading this post to share some quick feedback on what you would look for in an agency partner.  It’s always helpful to have outside opinions, and we welcome them.  You can send your feedback to info@danmattmedia.com, and I promise you it will be read, reviewed, and taken to heart.

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Google Sponsored Links and March Madness

by with No Comment Internet Advertising

Any die-hard sporting fan will tell you the next month and a half is the best time of the year. College basketball conference tournaments will be starting up soon, and then the best sporting event in the world, also known as March Madness, is set to tip off. When you begin to search for those sites who offer free March Madness pools, take some time to consider the sponsored links at the top of the page (also known as Google Sponsored Links or Google PPC). Clinking on these links costs you nothing in the way of money.  These links are actually advertisements directed towards users like you, based on what you searched for. You might find a better March Madness hosting site via the Google sponsored links than visiting the organic section on the Google search results page.

The same can be said for anything you search for on Google, whether it’s March Madness or a master plumber in your town. These businesses who place these advertisement under the sponsored links want to do business with you. It’s the same as if you were searching your Sunday newspaper for new deals on home appliances. You know those advertisements are in the paper are paid for by businesses looking for your patronage. Do you still ignore them just because they are advertisements/solicitations for you? Absolutely not.  In fact you are drawn to them because it’s what you are looking for.

Google sponsored links are no different.  Try them today and see if you find a better results, and possibly a better deal.