Selecting The Right Media Buying Agency

Here at DanMatt Media our potential clients generally fall into one of two categories.  Either they are looking for a partner to set-up and manage a specific aspect of their marketing (for example, SEO only) or they are looking for an agency to handle all aspects of their media buying, both online and offline.  Either is great, but it’s the latter that really gets our juices flowing.

Business owners are busier than ever these days, and most would prefer to spend their time focusing on what they know best; namely their business.  They recognize that they need to grow their company, but they don’t have the time or expertise to do it themselves.  That’s where we come in.

When we get approached by a new client who is looking for us to help them grow, we ask them a few simple but salient questions.  Are they interested only in growing their revenues, or are they also looking to increase their brand awareness?  Have they previously run online and offline marketing campaigns?  What media buying strategies have they employed in the last few years?  What worked well for them in the past, and what did not?  What kind of financial and time investments are they willing to make in the success of their marketing campaign?

Selecting an agency to handle your online and offline media buying needs is a big deal.  It’s not nearly as important as whom you marry or whether you decide to have children, but it will have a major impact on the growth and success of your business.  Do you want to trust your company’s future to an agency or an individual who doesn’t provide you the transparency you need, or who has only been in business for a short time?  Of course not.  You need a partner who will put your needs first, and one who has the expertise and foresight to manage all of your media buying needs, both online and offline.

So if you’ve been looking for a partner to take your company to the next level, give us a call or send us a website request.  You’re only a few minutes away from finding the right agency partner.