Here at DanMatt Media we offer a full suite of digital marketing solutions, but without a question of a doubt, the one that typically gives our clients the greatest bang for their buck is PPC (Pay Per Click).
Many of you reading this article will be at least vaguely familiar with PPC. Sometimes called SEM or paid search, it’s the paid component to Google’s search engine (Google Ads). The PPC ads appear at the very top of the SERPs on page 1, and have you ever wondered why that is? Google is a for-profit company, and as such they have a vested interest in offering paid ads that searchers will actually click on. That’s why the paid ads appear at the very top of the page, and it’s why most of our digital marketing clients include PPC as a big part of their overall marketing strategy.
PPC campaigns are fully targetable by age and location, but even more importantly, they’re targetable by interest. Our client’s ads will not show up until someone is searching for the products and services that they offer. In that way, Google PPC produces a tremendous ROI for our clients. We get them placement in the coveted Top 3 positions at the top of the page, and they get phone calls, sales and leads from people who want to do business with them.
So what type of businesses benefit from PPC marketing? Well, just about anyone. We have service-based clients such as attorneys, pest control companies, dentists, bathroom remodeling companies, and garage door installation companies. And we have product-based companies such as online florists, self massage products, airport parking lots and online jewelry. With very few exceptions, your company is likely a fit for one of our custom PPC campaigns.
You may be thinking that PPC campaigns are too expensive for your business. While it’s true that they are often not the cheapest options, you get what you pay for. On balance Google PPC produces a far better ROI than social media marketing does, and unlike SEO it doesn’t take months or even years to start working. With PPC, we’ll have your new ads at the top of page 1 of Google the same week your campaign goes live. And for many local businesses, we can begin at very modest budgets of around $2,000 to $3,000 per month. Typically our clients report that their new PPC campaigns are paying for themselves within 1-2 months.
If you’re looking for more phone calls, more customers, and more sales, give us a call at 877-924-1543 for a free quote and evaluation. Chances are, we can help you.