Unfortunately we are not Southwest Airlines or Apple, and neither are our clients. By that I mean that we can’t sit back and wait for customers to come to us. Sure huge companies like Southwest and Apple advertise (though sadly not with us), but they can rely on their enormous brand recognition and market share to augment their media buying strategy. We cannot, and neither can our clients.
When either myself or our staff are speaking with a prospective client, we try and show them exactly how we can help them in as short and sweet a manner as possible. They’re busy people, and their time is precious. They want to know what we can do for them, and why we’re different than the 10 other digital marketing agencies they’ve spoken with this week.
We can always point to intangibles like great customer service and no longterm contracts. Indeed we do offer our clients both of those benefits, but what we really offer is the knowledge and expertise required to put your business in a position to be successful. On the paid search (SEM) side of things, it means that we create keyword lists, ad groups, and ad copy that will generate not only a lot of exposure, but the right kind of exposure (meaning the potential customers who are interested in the products or services that you offer).
On the SEO side of things, it means that we actively drive customers to our client’s websites and phone lines via our off-site services, rather than simply optimizing their website and sitting back, hoping that customers will find them. And on the print side of things, it means that we create stunning and evocative display ads, placed in the most relevant markets, to send our clients the customers they need to continually grow their businesses.
In essence, when you partner with DanMatt Media, you’re gaining access to our decades of experience in the online and offline worlds. You’re gaining access to the strategy and execution that can take your local or national company to the next level. And most importantly, we won’t waste your time.