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How to Minimize Your Advertising Risk in 2013

It’s no secret that the US economy is not where we want it to be.  Unemployment remains high.  Personal and corporate tax rates are sure to increase in 2013, and our federal deficit continues to rise by billions of dollars each day.  For companies like ours, the question is how all of this will affect our client’s advertising budgets in 2013.

At DanMatt Media, we understand the uncertainty that our clients are facing.  After all, we’re in the same boat.  But in times like this we have a favorite quote that we like to use.  “The man who stops advertising to save money is like the man who stops the clock to save time”.  Thomas Jefferson uttered that quote over 200 years ago, and it still holds true today.

The fact is that there is no better way to improve your company’s financial future than by increasing the amount of business you generate.  And the best way to increase the amount of business you generate is to put your product or service in front of potential customers.  At DanMatt Media, that’s precisely what we do for our clients on a daily basis.  Our pay-for-performance business model, which we use with our SEM, Internet marketing, and market research panel and survey recruitment channels, ensures that you continue to generate new business, while removing the risk from your organization.

Now is the time to position your company for a great 2013.  DanMatt Media can help you to get there.  We look forward to working with you.

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What is Great Customer Service?

The phrase “customer service” means different things to different people.  If you’ve read our website or viewed our Facebook page, you know that customer service is a big deal to us here at DanMatt Media.  But what exactly do we mean when we mention our commitment to customer service?

Often you’ll hear customer service described as “the customer is always right”.  Is that accurate?  Well, yes and no.  Customers certainly have rights, and when it’s your advertising dollars being spent, you call the shots.  But that does not mean that customers always know what is best for their advertising and marketing campaigns.

One of the toughest assignments we face is to convince clients to go in a direction they wouldn’t otherwise go.  Sometimes that means shifting budgets from one spectrum to another.  Sometimes that means moving into an entirely new marketing channel.  Other times it may involve making changes to a company’s website.  But whatever the suggestion, we always make them with the customer’s best interest in mind, because in the end, our job is to provide them with the best possible return on investment for their advertising dollar.

There is more to customer service than making suggestions.  At DanMatt Media, we treat each of our clients the way we would want to be treated.  We return phone calls and emails promptly, because no client should ever have to wait for a response.  We answer questions honestly, because all clients deserve to know exactly what is going on with their marketing campaigns.  And we provide industry-leading transparency, because we want our clients to make informed decisions about their advertising.

At DanMatt Media, customer service is more than just a phrase.  It’s a way of life.  Contact us today to find out what you’ve been missing.


How Does Pay Per Click Help My Business?

Advertising in the New Year can be a difficult task. Businesses are looking for new ways to expand their advertising but not breaking the bank. With the increase of Internet sales each year, SEM / pay per click is a quick and effective way to reach thousands of consumers looking to do business with you. Imagine seeing your custom ads on the first results page of Google, Yahoo, Bing, and any other search engine on the Internet.

You might ask yourself, how will this advertising help expand my business? SEM is all pay per click, meaning, you only pay when an interested customer clicks on your ad. Your ad could be shown thousands of times on relevant searches without receiving a click. Consumers see what your business is offering and often will only click if they are interested in doing business with your company. Thus, it’s basically a two for one deal! The best part is, the cost per click can be as little as a few cents!

At DanMatt Media, take the hassle of trying to figure pay per click and let the professionals handle it for you. We work directly with all of the search engines; therefore you only have one point of contact for all of your advertising questions/needs. Trust the experts, Dan Matt Media will help your business achieve all of your goals in the New Year!