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Are Your Biz Dev Efforts Running Aground?

by BusinessInternet AdvertisingOnline MarketingSEOSocial Media Marketing

I was having a conversation last week with my Dad, who is retired but still has one of the better small business minds that I’ve seen. I value his counsel, and (occasionally) his often blunt and sometimes harsh assessment of my abilities in the office (my Dad, you see, is a tough man to impress).

Anyway, as I was complaining about the state of the economy and the headwinds we’re surely facing as a small business, he reminded me that I have not paid enough time or attention to business development this year. And unfortunately, he’s right.

I get so busy running the company and working with clients that I often put our sales on the back burner. Of course, I’m always available to speak with a prospective client when they call in, but it’s generating those perspective clients that I too often forgo.

We have several inbound marketing strategies that we employ, with the most important one being a paid search (Google Ads) campaign. It drives highly targeted leads to our business, but it requires effort and time to work properly. I tend to spend most of my time ensuring that our client’s Google Ads campaigns are performing at their best, and sometimes I don’t devote enough time to our own campaign. As a result, it hasn’t been performing as well this year as it has in previous years, and I need to change that.

It’s hard to admit when you’re wrong or deficient in something. And with raging inflation, climbing interest rates and record-high fuel prices, most businesses are surely facing economic headwinds right now. We’re no different. But this serves as a good reminder to not make the same mistake I’ve made, and forgo your business development needs. Even in times of economic struggle, it’s critical to reach out to prospective customers and let them know what you can do to help them. I know I’ll be redoubling my efforts in that regard.

Speaking of that, should you find yourself in need of more phone calls and clients, give us a call at 877-924-1543, and we’ll be happy to discuss what we can do for you.

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DanMatt Media is now offering 1 month of PPC and SEO services for free

by Internet AdvertisingOnline MarketingSEO

It’s no secret that inflation is raging right now. Everything from food, to gas, to patio furniture costs a lot more than it did a year ago. Businesses are feeling the pinch as well, and the problem is only getting worse.

Now, more than ever, your business needs more leads and more customers. That’s why we’re offering this special, limited time promotion:

Sign up for our Google PPC and SEO services (6 month commitment required) and we will give you 1 month free. That’s 7 months of our premium paid and organic search marketing campaigns, for the price of only 6.

At DanMatt Media, we specialize in driving more calls, leads, and sales to all types of businesses. Local or national, service-based or product-based. We offer the finest customer service in the industry, and we keep our rates at historically low levels, which puts more of your budget into your marketing campaign, and less into your agency’s pocket.

If you’re looking for more leads and customers for your business, give us a call at 877-924-1543 today. Put our decades of digital marketing experience to work for you.

best seo company Denver

Is your law firm looking to advertise? We can help!

by Internet AdvertisingOnline MarketingSEO

DanMatt Media is a full service advertising and marketing agency, and we have clients in all types of industries. Some are service based and focus on a single metro area, and some are product based and focus on the entire country. One industry where we have really proven our value is with attorneys.

Many times, Google gets a bad reputation. Some of that is well deserved, but the fact is, Google marketing just flat out works for lawyers. People turn to the world’s largest search engine when they are in need of an attorney, whether for a divorce, an auto accident, or a criminal complaint. If you have a law firm, you’d better make sure your ads are visible at the top of page 1.

We offer our attorney clients both PPC (paid search) and SEO (organic search) services on Google, and most or our law firm customers choose to use us for both of these channels.

On the PPC side, while legal keywords are not the least expensive out there, we have found unique and creative ways to keep the costs down while still positioning our clients at the very top of page 1 on Google. That translates to lower budgets and extra savings for our attorney customers. Whereas in the past, a divorce attorney might need to spend between $50 and $100 per click, we’re now able to deliver outstanding results for $10 to $25 per click. A personal injury attorney used to need $75 to $150 per click to make the phone ring. We’re now able to get those same phone calls for under $50 per click. This allows us to do more for our clients with less of their budget.

On the SEO side, we have kept our monthly pricing low, in order to foster a longterm partnership between our agency and our law firm clients. Unlike many of our competitors, who charge exorbitant sums for their SEO services, we charge only what we need to deliver quality SEO on-page and off-page services each month. This saves our clients thousands (sometimes tens of thousands) of dollars a year, while still providing the finest SEO solutions in the industry. In other words, our business model revolves around longterm success, rather than squeezing as much revenue as possible out of our clients. It’s a win-win for everyone.

Pairing these lower prices with industry leading customer service and 100% dedication to our clients results in a significantly higher ROI for our attorney customers. If you have a law firm and you’re looking to grow your practice, give us a call at 877-924-1543 today. We can help!

best seo company Denver

Delivering increased value in the era of COVID-19

by with No Comment Internet AdvertisingOnline MarketingSEOSocial Media Marketing

Like most businesses these days, we’ve been hurt by the Coronavirus pandemic. We’ve lost some clients due to the forced shut downs, and others have remained with us but cut back on their marketing spend. It’s inevitable.

As a result, we’re being asked to do more with less; which I gather is a common problem that many companies are facing right now. Doing more with less requires delivering increased value to our clients. So how are we doing that?

1. Reassess your strategy

The marketing strategies that we had in place prior to arrival of the COVID pandemic were sound. They were tried and tested, and producing great results for our clients. But then the world got flipped upside down, and some of those strategies became obsolete, or at least less effective. As a result we had to go back to the drawing board, particularly with our Google PPC campaigns, and create new strategies that better reflected the current state of affairs. Flexibility and the willingness to adapt are crucial right now.

2. Check in with your clients frequently

Admittedly this is something that we do anyway, but it’s even more critical these days. Reach out to clients and ask how things are going. When calls and leads come in, find out how valuable they are and what keywords drove them. Be proactive and avoid laziness.

3. Use promotions and discounts whenever possible

Again, this is a sound strategy that we employ during “normal” times, but it’s even more important right now. You must give people a reason to buy from you, and you must stand out from the competition. Accordingly, we are proactively designing and implementing new client promotions with our PPC, SEO, and Social Media Marketing campaigns to make them as relevant and attractive as possible.

4. Constantly analyze the data as it comes in

This is tied into the first one. As data comes in from our PPC, SEO, and SMM campaigns, we are constantly evaluating what is working and what is not working. You should do that on a regular basis of course, but as cities and states open up and then shut down again, it’s vital to our clients that we stay on top of new trends. The only way to do that is to keep your finger on the pulse of the data that comes in.

 

These are tough times. No doubt about it. Unless you’re manufacturing hand sanitizer or face masks, chances are your business has been negatively affected by this global pandemic. As a result, we’ve all been forced to get leaner and meaner, and to provide more value to our customers. The above examples are just some of the things that we’re doing right now to deliver increased value. If this sounds like something your business could benefit from, give us a call at 877-924-1543 or send us a website inquiry.

Hope springs eternal for better days ahead.

best seo company Denver

The differences between local and national SEO

by with No Comment Internet Advertising

DanMatt Media has all types of SEO clients.  Some are small companies that only service a single metro area, and some are large companies that service the entire country, and even other countries overseas.  Some sell local services, and some are eCommerce clients that sell their products nationwide.

As nice as it would be to have a single SEO solution for all of them, it just doesn’t work that way.  The goal of any SEO campaign is to have your organic ads pop-up as close to the # 1 spot (on page 1) of Google as possible, for the keywords that are most important to your business.  But the ways that you go about that vary by industry, budget, and geographical scale.

Local SEO campaigns are limited in scope (geography) and typically by budget.  Most are small to medium sized businesses (SMBs) that service a single metro area, or perhaps a smaller state.  Typically these clients benefit by focusing on ranking well for a smaller number of keywords, by utilizing geo-targeted keywords (ex. Denver plumber), and by obtaining top placement/listings on sites like Google My Business and Yelp.  They are typically much more budget-conscious than large companies, and they scrutinize their results carefully each month.

For local SEO, we tend to focus our efforts on obtaining great rankings in the local map section of Google, top placement for their geo-targeted keywords, and of course on developing a robust local citation program.  Owing to the reduced budgets with smaller, locally-focused businesses, this can sometimes take more time, but this strategy proves very effective within 12 months of account inception, and often much quicker than that.

On the other hand, national SEO campaigns tend to be run for larger companies, with bigger budgets and a need for greater keyword coverage.  Rather than focusing on their top 10 – 20 keywords, we often find that these clients can require coverage for 50, 100, or even 1,000 keywords, especially if their business model is an eCommerce site where customers can purchase products directly from the website.  Local map optimization is not a factor, and typically geo-targeted keywords are not nearly as important.  We spend a lot more time on custom back-linking and guest/offsite blogging for our larger, national SEO clients, and their larger and more robust budgets allow us to do so.  Typically they see results much faster than smaller, local clients do, but given enough time we can usually obtain great rankings for anyone, regardless of their budget or their geographical service area.

The one thing this post does not address are the unique methodologies we employ to create fully customized, ROI-positive campaigns.  For that, you’ll need to sign up with us for our SEO services!

 

mobile search engine optimization

How do you know which advertising channel is right for you?

by with No Comment Internet Advertising

Here at DanMatt Media we’re pleased to be able to offer our clients a wide variety of online and offline advertising and marketing solutions.  Our offline channels include print, radio, and television advertising.  Our online (digital) channels include SEO, SEM (paid search), IYP (Internet Yellow Pages), web design, and affiliate marketing (email, banner, and social media marketing).  But how do you know which channels will work well for your business?

The easy answer is to ask us.  A quick call or website submission is all that is needed to get the ball rolling.  We’re always happy to evaluate a potential client’s business and create custom quotes for them.  But as a general rule of thumb, the following guidelines tend to apply to most situations…

Radio and television advertising typically works well for most companies with larger advertising budgets.  These forms of advertising are effective but expensive, as you need enough budget to be able to saturate the air or radio waves with your message.  For example, a single radio spot once a week isn’t going to get you anywhere, but 6-8 of them will.  It typically takes at least $5,000 per month for radio and $10,000 per month for television to run an effective campaign.

Print advertising (yellow pages, magazines, and outdoor advertising) is our other traditional channel, and this medium works very well for service-based companies (plumbers, dentists, electricians, lawyers, etc).  It can work well for companies that sell a product too, but it’s variable.  Print also has the advantage of a performance-based offering, our pay-per-call option.  With pay-per-call our print clients only pay for the valid phone calls that they receive, so it’s risk-free advertising for them.  We were one of the very first agencies to offer pay per call to our clients, and it has worked beautifully for many, many years.

SEO (Search Engine Optimization) marketing works well for almost every client.  85% of all the search engine traffic on Google and Bing is routed to the organic side of the page, and that’s where SEO ads are found.  SEO ads run 24/7 and are highly effective ways to get your company in front of your targeted audience.  Best of all, with the addition of our new local SEO plans we are now able to help smaller businesses who service a single metro area.  Our SEO plans start at only $299 per month and there are no longterm contracts to sign.

SEM (Search Engine Marketing) is our other search engine offering, and it too works well for almost all business types.  Paid search is a highly effective way to advertise your product or service, it’s completely targetable to just about anyone, and typically generates results very quickly.  All of our SEM campaigns include monthly reporting at no additional charge, and can be fully customized to fit any business need.  SEM requires a larger budget than SEO, as paid search ads only run when there is enough budget to keep them up.  But when paired with SEO it’s an excellent one-two punch to give you a complete online presence.

Lastly, our affiliate marketing channel, which includes banner/display, email, and social media traffic, is an excellent performance-based offering that works well for online product sales and lead generation campaigns.  In other words, if you’re selling a product online, or you’re looking to generate leads through an online form, we can help you.  Many of these campaigns offer the advantage of pay-for-performance, which means our clients only pay us for the products we sell or the leads we generate.  There are no upfront costs and no longterm contracts to worry about.

We have a lot of services to offer our clients, and in many cases several of these options are used to create a comprehensive online and offline advertising campaign.  We specialize in bringing our clients increased business at the best rates possible.  If you’re looking to grow your company, give us a call or send us a website request.  We’re here to help!

 

burnett

Low Cost SEO: You asked for it; we delivered

by with No Comment Internet AdvertisingOnline Marketing

You’ve probably heard that old saying, “You can’t have your cake and eat it too”…

Here at DanMatt Media we’ve never claimed to be the cheapest advertising agency in the business. We’ve always placed our client’s needs, our commitment to customer service, and our dedication to quality and integrity at the forefront of what we do. We do that even when those values create higher prices that prevent us from signing a new client. After all, the true measure of ROI is not how much you invest in something, but rather what you get in return.

During the last few years we’ve had to turn away quite a few potential clients. Not because we couldn’t help them to grow their businesses, but because they could not afford our rates for local SEO marketing. These were companies that we knew we could help, but we couldn’t offer them a solution that fit into their budget. And neither of us benefit when these potential clients are forced to work with partners that deliver substandard SEO marketing.

Out of those frustrations grew our new, low-cost, local SEO solution. We’re still offering the same great customer service, the same commitment to our client’s needs, and the same dedication to quality and integrity, but at a vastly reduced rate. These local SEO campaigns will focus on clients who serve a single state or metro area (for example; the Washington, DC or Denver, CO metro areas). They will involve small numbers of highly relevant keywords, custom link building, and unique content, and of course they will still include our monthly reporting at no additional charge. Best of all, we are offering our new local SEO solution with no long-term contract. That means clients can cancel at any time, and are not locked into anything for the long-haul.

We’re excited to expand our suite of digital marketing solutions to include a new low-cost, local SEO option. This new offering gives DanMatt Media the ability to help virtually everyone to grow their operation, while at the same time remaining true to the values that have kept us as leaders in the online and offline advertising industry for the past 20 years.

And that old saying above? Well, maybe it is possible to have your cake and eat it too!