Like most businesses these days, we’ve been hurt by the Coronavirus pandemic. We’ve lost some clients due to the forced shut downs, and others have remained with us but cut back on their marketing spend. It’s inevitable.
As a result, we’re being asked to do more with less; which I gather is a common problem that many companies are facing right now. Doing more with less requires delivering increased value to our clients. So how are we doing that?
1. Reassess your strategy
The marketing strategies that we had in place prior to arrival of the COVID pandemic were sound. They were tried and tested, and producing great results for our clients. But then the world got flipped upside down, and some of those strategies became obsolete, or at least less effective. As a result we had to go back to the drawing board, particularly with our Google PPC campaigns, and create new strategies that better reflected the current state of affairs. Flexibility and the willingness to adapt are crucial right now.
2. Check in with your clients frequently
Admittedly this is something that we do anyway, but it’s even more critical these days. Reach out to clients and ask how things are going. When calls and leads come in, find out how valuable they are and what keywords drove them. Be proactive and avoid laziness.
3. Use promotions and discounts whenever possible
Again, this is a sound strategy that we employ during “normal” times, but it’s even more important right now. You must give people a reason to buy from you, and you must stand out from the competition. Accordingly, we are proactively designing and implementing new client promotions with our PPC, SEO, and Social Media Marketing campaigns to make them as relevant and attractive as possible.
4. Constantly analyze the data as it comes in
This is tied into the first one. As data comes in from our PPC, SEO, and SMM campaigns, we are constantly evaluating what is working and what is not working. You should do that on a regular basis of course, but as cities and states open up and then shut down again, it’s vital to our clients that we stay on top of new trends. The only way to do that is to keep your finger on the pulse of the data that comes in.
These are tough times. No doubt about it. Unless you’re manufacturing hand sanitizer or face masks, chances are your business has been negatively affected by this global pandemic. As a result, we’ve all been forced to get leaner and meaner, and to provide more value to our customers. The above examples are just some of the things that we’re doing right now to deliver increased value. If this sounds like something your business could benefit from, give us a call at 877-924-1543 or send us a website inquiry.
Hope springs eternal for better days ahead.
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