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The Power Of Pay Per Click Marketing

by with No Comment Internet Advertising

Here at DanMatt Media we offer a full suite of digital marketing solutions, but without a question of a doubt, the one that typically gives our clients the greatest bang for their buck is PPC (Pay Per Click).

Many of you reading this article will be at least vaguely familiar with PPC. Sometimes called SEM or paid search, it’s the paid component to Google’s search engine (Google Ads). The PPC ads appear at the very top of the SERPs on page 1, and have you ever wondered why that is? Google is a for-profit company, and as such they have a vested interest in offering paid ads that searchers will actually click on. That’s why the paid ads appear at the very top of the page, and it’s why most of our digital marketing clients include PPC as a big part of their overall marketing strategy.

PPC campaigns are fully targetable by age and location, but even more importantly, they’re targetable by interest. Our client’s ads will not show up until someone is searching for the products and services that they offer. In that way, Google PPC produces a tremendous ROI for our clients. We get them placement in the coveted Top 3 positions at the top of the page, and they get phone calls, sales and leads from people who want to do business with them.

So what type of businesses benefit from PPC marketing? Well, just about anyone. We have service-based clients such as attorneys, pest control companies, dentists, bathroom remodeling companies, and garage door installation companies. And we have product-based companies such as online florists, self massage products, airport parking lots and online jewelry. With very few exceptions, your company is likely a fit for one of our custom PPC campaigns.

You may be thinking that PPC campaigns are too expensive for your business. While it’s true that they are often not the cheapest options, you get what you pay for. On balance Google PPC produces a far better ROI than social media marketing does, and unlike SEO it doesn’t take months or even years to start working. With PPC, we’ll have your new ads at the top of page 1 of Google the same week your campaign goes live. And for many local businesses, we can begin at very modest budgets of around $2,000 to $3,000 per month. Typically our clients report that their new PPC campaigns are paying for themselves within 1-2 months.

If you’re looking for more phone calls, more customers, and more sales, give us a call at 877-924-1543 for a free quote and evaluation. Chances are, we can help you.

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Running a Pay Per Click campaign on a shoestring budget

by Internet Advertising

We offer many different types of marketing solutions here at DanMatt Media, but without a doubt one of our most important channels is Pay Per Click (PPC). It’s one of the the only digital solutions that provides immediate results to clients. They can expect phone calls and leads right away, and most other marketing channels cannot make that claim. But Google has very much become a pay-to-play operation, and while organic search (SEO) remains a cost-effective and important channel, the coveted spots at the top of page 1 still belong to the paid search side of things. If you want new business right away, you go with PPC.

Pay Per Click marketing is an especially attractive option for service-based companies. Lawyers, roofers, plumbers, electricians, dentists, and others excel with this type of digital solution, as searchers actively use Google to find their businesses. As such, there is a tremendous amount of traffic and potential new business that is available via paid search. But as the popularity of Pay Per Click has risen, so have the click prices. And that presents a very big challenge for many of our clients.

Let’s face it, even successful and somewhat larger businesses do not have unlimited marketing budgets. There is always a limit to the amount of money that a company is willing to invest in any one marketing channel. For clients in the legal and roofing professions, prices for the most competitive keywords can easily top $100 per click. Even a 5-figure monthly budget can quickly be consumed with click prices at these levels. So what to do?

You need to mitigate these high click prices by creating a robust bid and keyword strategy that takes advantage of a mix of highly-desirable (and expensive) keywords and somewhat less competitive (and cheaper) keywords. You need to create an ad schedule that maximizes traffic at the most important hours and days of the week and forgoes the less important hours and days of the week. And you need to formulate a comprehensive negative keyword strategy to block invalid searches so that your precious marketing budget isn’t eaten-up by searches that will never turn into paying customers. If this sounds too labor-intensive and out of your league, it probably is. But this is precisely why you hire an experienced agency to manage it for you.

If you’re looking for placement at the very top of page 1 of Google, and the immediate leads and phone calls that it provides, you should give our Pay Per Click solution a try. You’ll be happy you did.

washington dc search engine optimization

Are you an attorney looking for more calls? We can help you!

by with No Comment Internet Advertising

We speak with a lot of prospective clients in the legal industry.  Family and divorce lawyers, criminal defense and personal injury attorneys, etc.  Most of them have the same problem; they’re not getting enough business out of their online marketing efforts.

Many of these attorneys have tried SEO in the past, and it didn’t work for them.  It didn’t produce enough (sometimes any) phone call leads, and the law firm lost money on the SEO campaign.  We run SEO campaigns for attorneys too, and we do a great job, but there are very few spots on page 1 of Google.  If you’re not on page 1, you’re nowhere to be found, and it can take a very long time to obtain page 1 placement in these highly competitive industries.

If SEO wasn’t the culprit, perhaps they signed up with an attorney-focused marketing company, such as Avvo, Justia, or Martindale-Hubbell.  They pay these companies thousands of dollars every month for new business, but it almost never works out.  The reason for that is simple.  These websites have hundreds, even thousands, of competing attorneys on the same pages, in the same practice areas, and in the same metro regions.  There is literally no way to differentiate one attorney or law firm from another, so it’s luck of the draw if visitors call you versus one of your competitors.  You’re entrusting your marketing budget to chance.  That’s where our SEM solution comes in…

SEM, or pay per click, is a GREAT way for attorneys to grow their businesses.  In last month’s blog post I highlighted the differences between SEO and SEM, and in an effort to make our SEM services more affordable to attorneys, we have created some very attractive entry-level price points.  Depending on the type of law you practice and the areas you serve, we can run an entry-level SEM campaign for as little as $2,500 per month.  That gives you top of page 1 placement on Google (when your ad is shown), and unlike with SEO, there is no waiting for the results to start coming in.  You WILL receive targeted clicks, and likely new phone calls leads, in month 1.

So if you are an attorney looking to expand and grow your practice, give our SEM solution a try.  We have a decade of experience running these types of campaigns for attorneys, and with our new entry-level pricing solution almost any law firm can afford our expert digital marketing services.  What are you waiting for?

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Dealing with disappointment

by with No Comment Internet Advertising

When I got out of professional golf and into online marketing I took a job at a digital agency here in Denver.  I was in a sales/business development role and I vividly remember my boss telling me how difficult it is to be a sales person.  He told me that there would almost assuredly be more downs than ups, but that I had to stay positive and weather the storm.  I wasn’t sure what to make of it at the time, but within a couple of weeks I quickly found myself agreeing with him.

Simply put, sales is hard.  I can’t tell you how many times our business development staff (which includes me) have been ignored, hung-up on, yelled at, and even cursed at.  You’d be amazed at how nasty some people can be over the phone.  And what always frustrates and baffles me are the potential clients who say they are ready to move forward, but then mysteriously never return a phone call or email again.

Dealing with disappointment is a part of life, and it’s definitely a part of business.  Especially when you’re in a sales role.  I won’t lie to you.  I get down when we lose out on a project to a competitor, especially when I know that competitor will not do a good job for the client.  I get down when a deal looks promising and then for some unknown reason I never hear back from the prospect. And I get down when a project doesn’t perform as well as we had hoped it would.

Getting knocked down is just an occupational hazard of being in sales, but over the years I’ve found it’s best to stay positive and to keep things in perspective.  I try to look at all the deals that have fallen through as a way to weed-out the projects that weren’t meant to be.  I try to look at the rude comments and the lack of responses as a way to weed-out the clients that wouldn’t be a good fit.  And I try to remember that DanMatt Media always puts our clients first, even when that isn’t the most attractive option for us.

Staying positive can be awfully hard to do sometimes, but it’s the lifeblood of any good sales person. The next time I get down at work I’d appreciate it if someone would remind me to re-read this blog post!