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Are Your Biz Dev Efforts Running Aground?

by BusinessInternet AdvertisingOnline MarketingSEOSocial Media Marketing

I was having a conversation last week with my Dad, who is retired but still has one of the better small business minds that I’ve seen. I value his counsel, and (occasionally) his often blunt and sometimes harsh assessment of my abilities in the office (my Dad, you see, is a tough man to impress).

Anyway, as I was complaining about the state of the economy and the headwinds we’re surely facing as a small business, he reminded me that I have not paid enough time or attention to business development this year. And unfortunately, he’s right.

I get so busy running the company and working with clients that I often put our sales on the back burner. Of course, I’m always available to speak with a prospective client when they call in, but it’s generating those perspective clients that I too often forgo.

We have several inbound marketing strategies that we employ, with the most important one being a paid search (Google Ads) campaign. It drives highly targeted leads to our business, but it requires effort and time to work properly. I tend to spend most of my time ensuring that our client’s Google Ads campaigns are performing at their best, and sometimes I don’t devote enough time to our own campaign. As a result, it hasn’t been performing as well this year as it has in previous years, and I need to change that.

It’s hard to admit when you’re wrong or deficient in something. And with raging inflation, climbing interest rates and record-high fuel prices, most businesses are surely facing economic headwinds right now. We’re no different. But this serves as a good reminder to not make the same mistake I’ve made, and forgo your business development needs. Even in times of economic struggle, it’s critical to reach out to prospective customers and let them know what you can do to help them. I know I’ll be redoubling my efforts in that regard.

Speaking of that, should you find yourself in need of more phone calls and clients, give us a call at 877-924-1543, and we’ll be happy to discuss what we can do for you.

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DanMatt Media is now offering 1 month of PPC and SEO services for free

by Internet AdvertisingOnline MarketingSEO

It’s no secret that inflation is raging right now. Everything from food, to gas, to patio furniture costs a lot more than it did a year ago. Businesses are feeling the pinch as well, and the problem is only getting worse.

Now, more than ever, your business needs more leads and more customers. That’s why we’re offering this special, limited time promotion:

Sign up for our Google PPC and SEO services (6 month commitment required) and we will give you 1 month free. That’s 7 months of our premium paid and organic search marketing campaigns, for the price of only 6.

At DanMatt Media, we specialize in driving more calls, leads, and sales to all types of businesses. Local or national, service-based or product-based. We offer the finest customer service in the industry, and we keep our rates at historically low levels, which puts more of your budget into your marketing campaign, and less into your agency’s pocket.

If you’re looking for more leads and customers for your business, give us a call at 877-924-1543 today. Put our decades of digital marketing experience to work for you.

SEO company Philadelphia

Is Pay Per Click worth it? You betcha!

by with No Comment Internet Advertising

Here at DanMatt Media, one of our primary service lines is Pay Per Click marketing, often referred to as SEM or Google Adwords.  Pay Per Click is a highly-targetable and very useful form of advertising.  Though it is more expensive to run a Pay Per Click campaign than say an SEO campaign, there are decided advantages to it.

If you look at a standard Google search query (for example, “Denver dentist”), you will often see 3 or 4 paid search ads at the very top of the page.  They are designated by a green “Ad” icon next to them.  These are the Pay Per Click ads, and there is a reason why they are at the very top of the page, and why they are likely the first thing you will see.  Google doesn’t make any money on SEO (organic search) but they make a whole lot of money on Adwords campaigns.  Every time someone clicks on those ads, Google receives a fee for the click.  As such, Google has a vested interest in having those ads seen by as many relevant people as possible, which is why they are at the very top of the page (there are also typically paid search ads at the bottom of the page as well, with the organic SEO ads sandwiched in the middle).

Pay Per Click campaigns can easily be three, five, ten, or more times as expensive as SEO campaigns.  The reason for that is that you (the client) are paying every time someone clicks on your ads.  That isn’t the case with SEO campaigns, which do not charge per click.  But while Pay Per Click campaigns are more expensive, they tend to produce a lot more leads (usually phone calls or website form submissions) and they drive those leads much more quickly.  The reason for this is simple.  With Pay Per Click, we can position your ad at the very top of page 1 of Google on the first day of your campaign.  If your budget allows for it, you can literally have the top ranked ad in your industry and geographical area.  That is not the case with SEO, which can take many months to achieve a page 1 ranking, let alone a # 1 ranking (and that may never happen).

So the real question isn’t whether Pay Per Click is worth it.  It is.  The real question for clients to consider is how quickly you need to see results (new leads), and what you are willing to invest each month to obtain those results.  Ideally, a client’s marketing budget should include several facets of digital media buying, including both Pay Per Click and SEO.  But when we get the sense that a prospective client is looking for results right away, we almost always recommend the SEM channel.