SEO company Philadelphia

Want more leads? Try pay per call…

by with No Comment Internet Advertising

One of the things I frequently hear from current and potential clients is, “I need more leads”.  Typically, that means more inbound phone calls and website submissions.  New clients are the life-blood of any small business.

DanMatt Media is an internet advertising agency, and the fastest growing sector in our company is on the digital side (think SEO and SEM, both of which are great options for any organization).  But that doesn’t mean that the print channel is dead, and indeed the performance-based side of that solution (pay per call) is an outstanding choice for service-based businesses.

With a pay per call campaign, you are only paying for the phone calls (leads) that come in from your ads in the yellow page directories.  All pay per call campaigns have a “buffer” of 30-60 seconds, which gives your sales team the ability to qualify a lead before you get charged for it.  That means you can take a little time to find out if the caller is in the areas that you service, and looking for the services that you offer, before you pay for the lead.  If they’re not a fit, then you can get them off the phone before you get charged.  It’s as close to risk-free advertising as you’re likely to get these days.

So what types of businesses benefit from pay per call?  It’s a good fit for most service-based companies (plumbers, electricians, dentists, lawyers, etc) but we also run very successful campaigns with national flower retailers, debt consolidation companies, and other types of businesses that you wouldn’t necessarily assume are a fit for pay per call.

The easiest way to know if this is a good option for your business is to give us a call (877-924-1543) or send us a website submission (https://danmattmedia.com).  We’ll be happy to take a few minutes to let you know if we can help you to “get more leads”.

 

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Celebrating our 20th year in business!

by with No Comment Internet AdvertisingOnline MarketingPrint Advertising

This June will mark our 20th year in business.  DanMatt Media was founded way back in 1994 as a national print advertising agency.  We’re still going strong in print, but we’ve now added all kinds of online and offline advertising and marketing solutions to our portfolio.  A quick glance at our website will tell you just how much we’ve grown over the years.

20 years is a long time.  To put things in perspective, when DanMatt Media was founded the average price for a gallon of gas was $1.11, the average cost of a new home was $154,000, and Bill Clinton was only midway through his first term as president.  Jay Leno, who just wrapped-up 22 years as the host of The Tonight Show, was only two years into that role.

So how does a company stay in business for 20 years?  Well, for starters they hire and retain good employees.  We’re not a large company, but we have great employees who are always striving to be the best they can be.  Many of our employees have been with us for 5 or more years.  In an era of large-scale attrition and turnover that really helps us to stand out from our competitors.

Another way you stay in business for 20 years is by constantly putting your clients first.  Many things have changed in the last 20 years, but one thing that hasn’t changed is our commitment to customer service and satisfaction.  Customer service might be dead in the rest of the world, but it’s alive and well at DanMatt Media.  We answer phone calls and emails promptly, we are honest and upfront with our clients, and we always treat them the way we would want to be treated ourselves.

Finally, you stay in business for 20 years by changing with the times.  As I mentioned earlier we’re still leaders in print advertising, but as the landscape has changed, we have changed with it.  We now offer solutions such as SEM, SEO, email and banner/display marketing, social media marketing, radio and television advertising, and web design.  In today’s highly competitive world a company cannot afford to rest on its laurels.

Here’s to another great 20 years!