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The Power Of Pay Per Click Marketing

by with No Comment Internet Advertising

Here at DanMatt Media we offer a full suite of digital marketing solutions, but without a question of a doubt, the one that typically gives our clients the greatest bang for their buck is PPC (Pay Per Click).

Many of you reading this article will be at least vaguely familiar with PPC. Sometimes called SEM or paid search, it’s the paid component to Google’s search engine (Google Ads). The PPC ads appear at the very top of the SERPs on page 1, and have you ever wondered why that is? Google is a for-profit company, and as such they have a vested interest in offering paid ads that searchers will actually click on. That’s why the paid ads appear at the very top of the page, and it’s why most of our digital marketing clients include PPC as a big part of their overall marketing strategy.

PPC campaigns are fully targetable by age and location, but even more importantly, they’re targetable by interest. Our client’s ads will not show up until someone is searching for the products and services that they offer. In that way, Google PPC produces a tremendous ROI for our clients. We get them placement in the coveted Top 3 positions at the top of the page, and they get phone calls, sales and leads from people who want to do business with them.

So what type of businesses benefit from PPC marketing? Well, just about anyone. We have service-based clients such as attorneys, pest control companies, dentists, bathroom remodeling companies, and garage door installation companies. And we have product-based companies such as online florists, self massage products, airport parking lots and online jewelry. With very few exceptions, your company is likely a fit for one of our custom PPC campaigns.

You may be thinking that PPC campaigns are too expensive for your business. While it’s true that they are often not the cheapest options, you get what you pay for. On balance Google PPC produces a far better ROI than social media marketing does, and unlike SEO it doesn’t take months or even years to start working. With PPC, we’ll have your new ads at the top of page 1 of Google the same week your campaign goes live. And for many local businesses, we can begin at very modest budgets of around $2,000 to $3,000 per month. Typically our clients report that their new PPC campaigns are paying for themselves within 1-2 months.

If you’re looking for more phone calls, more customers, and more sales, give us a call at 877-924-1543 for a free quote and evaluation. Chances are, we can help you.

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Does SEO really work?

by Internet Advertising

One of the questions I’m often asked by prospective clients is, “does SEO really work”? The answer is yes, but it depends on your expectations.

Unlike SEM (pay per click marketing) where you can outbid your competition for the coveted spots at the top of page 1 of Google, with SEO you can only outrank them if your site is deemed more relevant and worthy of that lofty ranking by the geniuses at Google. How Google goes about determining that formula is due in large part to their murky and mystical algorithms, and no one outside of the tech giant really seems to have the answer. But that doesn’t mean that SEO is a complete crap-shoot.

There are many tried and true methodologies for improving traffic and keyword rankings in Google organic. On-site SEO services like rewriting meta descriptions and title tags, and creating and optimizing relevant and keyword-rich content all have their place in SEO success. Off-site SEO work like back-linking and citation building are certainly critical to success as well.

But Google search, whether paid or organic, is a page 1 or bust operation. So while moving an important keyword from the number 100 position to the number 20 position is impressive, it’s not likely to result in any new business for the client. To get anything out of SEO, you really need to be on page 1, and ideally in the first few spots on Google. The problem is, there are only 10 organic spots on page 1, and typically half of those listings are taken-up by sites with enormous amounts of traffic that a small to medium sized business will never be able to outcompete. That only leaves a handful of page 1 slots available for all the competing businesses in a major city or metro region. So what to do?

We tell prospective clients that real SEO success doesn’t mean all of your keywords are at the very top of page 1. That’s laudable, but unlikely to happen unless you have almost no competition. In the real world, the way we measure success in the SEO channel is to obtain SOME page 1 rankings for SOME important keywords. The more the better, but the goal is to have at least a handful of page 1 rankings for keywords that drive new business. That’s a far more achievable goal, and if reached it usually produces a positive ROI for the client. In other words, they get enough business out of having some of their important keywords on page 1 of Google to easily justify the cost of running the SEO campaign.

In the hyper-competitive world that we live in, that’s what real success looks like in the SEO channel.

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Sales: the Good, the Bad, and the Ugly

by Internet Advertising

I recently purchased a new car. The process wasn’t too bad, but I didn’t like the sales person I dealt with, and that got me thinking about the nature of sales.

A big part of my job is to bring in new business. That’s sales. It’s not all I do, as I wear a lot of hats, but it’s one of the most important parts of my job. I can’t say that I love to sell, but I don’t hate it either. I enjoy helping people, and partnering with them to help grow their businesses certainly qualifies as that. I’m a people-person who enjoys creating and fostering relationships, and that’s a big part of sales too. And you can make a nice living if you can sell, and that’s a big plus too.

But there are aspects of sales that I don’t like. I hate cold-calling, and even though it can be an effective sales strategy I don’t do it much anymore. It’s rarely well-received these days. And I don’t like the inherent mistrust that is associated with salespeople. We’re not all crooks, liars, and thieves. Some of us are actually good people, and I’d like to think that’s me too.

One thing that I have learned in my decade-plus of sales is that people by and large do not like pushy salespeople. They don’t want to be bullied into buying something, whether they need it or not. As such, I don’t push. Either we’re a fit for you, or we’re not. From the sale side, my job is to present our marketing solutions to a prospective client and discuss how we can help him or her, and why we’re a better fit than our competition. It’s not to convince them to sign-up for something they neither want nor need, nor to push them into something that isn’t in their best interest. If it’s a fit; great. We’re excited to be your longterm marketing partner and we’ll work as hard as possible on your behalf to ensure that you receive the ROI you’re after. And if it’s not a fit; that’s fine, and I wish them the best of luck with their business.

If this sounds like the kind of partner you’re after for your marketing efforts, give us a call.

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Introducing our new service: Search to Call

by with No Comment Internet Advertising

We have a brand new service to offer our clients, and we’re very excited about it.  It’s called Search to Call, and it’s the digital component to our print advertising solution.

Unlike many of the digital marketing channels, which focus on clicks and impressions, Search to Call drives qualified phone calls (leads) to our client’s businesses.  It has the enormous advantage of being a performance-based offering, which helps to mitigate risk for our customers.  So how does it work?

Let’s say you’re an electrician with a local shop, serving a single metro area.  And you need more business.  We would create your digital ad and display it to our online yellow page audience in your service area.  We would track the phone calls (leads) using a unique phone number, and you would pay a flat fee for each of those calls.  The same would be true if you were a national business, say an online florist, serving all 50 states.  Again, we would create a custom ad for you, display that ad to our online yellow page audience (this time on a national basis), and you would pay a flat rate for each of the phone calls (leads) that came through that unique phone number.  But since you’re only paying for qualified phone call leads (as opposed to clicks or impressions), it is about as low-risk as you will find in the world of advertising.

Many types of businesses, in all kinds of industries, will benefit from this new offering.  It is a performance-based solution that drives exactly what business owners need; new leads.  It is highly targetable by both industry and location, and it is the perfect addition to your existing online and offline marketing campaigns.

To find out how Search to Call can benefit your business, give us a call or send us a website inquiry today!

 

SEO company Philadelphia

Want more leads? Try pay per call…

by with No Comment Internet Advertising

One of the things I frequently hear from current and potential clients is, “I need more leads”.  Typically, that means more inbound phone calls and website submissions.  New clients are the life-blood of any small business.

DanMatt Media is an internet advertising agency, and the fastest growing sector in our company is on the digital side (think SEO and SEM, both of which are great options for any organization).  But that doesn’t mean that the print channel is dead, and indeed the performance-based side of that solution (pay per call) is an outstanding choice for service-based businesses.

With a pay per call campaign, you are only paying for the phone calls (leads) that come in from your ads in the yellow page directories.  All pay per call campaigns have a “buffer” of 30-60 seconds, which gives your sales team the ability to qualify a lead before you get charged for it.  That means you can take a little time to find out if the caller is in the areas that you service, and looking for the services that you offer, before you pay for the lead.  If they’re not a fit, then you can get them off the phone before you get charged.  It’s as close to risk-free advertising as you’re likely to get these days.

So what types of businesses benefit from pay per call?  It’s a good fit for most service-based companies (plumbers, electricians, dentists, lawyers, etc) but we also run very successful campaigns with national flower retailers, debt consolidation companies, and other types of businesses that you wouldn’t necessarily assume are a fit for pay per call.

The easiest way to know if this is a good option for your business is to give us a call (877-924-1543) or send us a website submission (https://danmattmedia.com).  We’ll be happy to take a few minutes to let you know if we can help you to “get more leads”.

 

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Low Cost SEO: You asked for it; we delivered

by with No Comment Internet AdvertisingOnline Marketing

You’ve probably heard that old saying, “You can’t have your cake and eat it too”…

Here at DanMatt Media we’ve never claimed to be the cheapest advertising agency in the business. We’ve always placed our client’s needs, our commitment to customer service, and our dedication to quality and integrity at the forefront of what we do. We do that even when those values create higher prices that prevent us from signing a new client. After all, the true measure of ROI is not how much you invest in something, but rather what you get in return.

During the last few years we’ve had to turn away quite a few potential clients. Not because we couldn’t help them to grow their businesses, but because they could not afford our rates for local SEO marketing. These were companies that we knew we could help, but we couldn’t offer them a solution that fit into their budget. And neither of us benefit when these potential clients are forced to work with partners that deliver substandard SEO marketing.

Out of those frustrations grew our new, low-cost, local SEO solution. We’re still offering the same great customer service, the same commitment to our client’s needs, and the same dedication to quality and integrity, but at a vastly reduced rate. These local SEO campaigns will focus on clients who serve a single state or metro area (for example; the Washington, DC or Denver, CO metro areas). They will involve small numbers of highly relevant keywords, custom link building, and unique content, and of course they will still include our monthly reporting at no additional charge. Best of all, we are offering our new local SEO solution with no long-term contract. That means clients can cancel at any time, and are not locked into anything for the long-haul.

We’re excited to expand our suite of digital marketing solutions to include a new low-cost, local SEO option. This new offering gives DanMatt Media the ability to help virtually everyone to grow their operation, while at the same time remaining true to the values that have kept us as leaders in the online and offline advertising industry for the past 20 years.

And that old saying above? Well, maybe it is possible to have your cake and eat it too!

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Selecting The Right Media Buying Agency

by with No Comment Internet AdvertisingOnline Marketing

Here at DanMatt Media our potential clients generally fall into one of two categories.  Either they are looking for a partner to set-up and manage a specific aspect of their marketing (for example, SEO only) or they are looking for an agency to handle all aspects of their media buying, both online and offline.  Either is great, but it’s the latter that really gets our juices flowing.

Business owners are busier than ever these days, and most would prefer to spend their time focusing on what they know best; namely their business.  They recognize that they need to grow their company, but they don’t have the time or expertise to do it themselves.  That’s where we come in.

When we get approached by a new client who is looking for us to help them grow, we ask them a few simple but salient questions.  Are they interested only in growing their revenues, or are they also looking to increase their brand awareness?  Have they previously run online and offline marketing campaigns?  What media buying strategies have they employed in the last few years?  What worked well for them in the past, and what did not?  What kind of financial and time investments are they willing to make in the success of their marketing campaign?

Selecting an agency to handle your online and offline media buying needs is a big deal.  It’s not nearly as important as whom you marry or whether you decide to have children, but it will have a major impact on the growth and success of your business.  Do you want to trust your company’s future to an agency or an individual who doesn’t provide you the transparency you need, or who has only been in business for a short time?  Of course not.  You need a partner who will put your needs first, and one who has the expertise and foresight to manage all of your media buying needs, both online and offline.

So if you’ve been looking for a partner to take your company to the next level, give us a call or send us a website request.  You’re only a few minutes away from finding the right agency partner.