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Why I love Valentine’s Day!

by with No Comment Internet Advertising

Valentine’s Day is one of my favorite times of the year.  Part of the reason is because I’m happily married to a beautiful wife, but the truth is I really love Valentine’s Day because it is one of the two biggest times of the year for online flower sales (Mother’s Day being the other).

DanMatt Media happens to have a very large national flower retailer as a client.  One who has been with us for almost 15 years.  We handle both their online and offline marketing, and we put a lot of time and energy into the account at this time of the year.

What this flower client really loves about us is our commitment to customer service and our performance-based marketing channels.  Performance-based marketing takes the risk off of them, because they are only paying us for the orders we generate.  Whether that is on the print side (pay per call) or on the digital side (email, banner/display, and social media marketing) we are able to drive thousands of orders for them during Valentine’s Day, with no risk to the client.

What does all this mean for you (the handful of people who read my blog posts)?  Well, if you have a product you’re looking to sell online, we may be able to help you on a risk-free, pay-for-performance basis.  Get in touch with us today to see if it’s a fit!

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Low Cost SEO: You asked for it; we delivered

by with No Comment Internet AdvertisingOnline Marketing

You’ve probably heard that old saying, “You can’t have your cake and eat it too”…

Here at DanMatt Media we’ve never claimed to be the cheapest advertising agency in the business. We’ve always placed our client’s needs, our commitment to customer service, and our dedication to quality and integrity at the forefront of what we do. We do that even when those values create higher prices that prevent us from signing a new client. After all, the true measure of ROI is not how much you invest in something, but rather what you get in return.

During the last few years we’ve had to turn away quite a few potential clients. Not because we couldn’t help them to grow their businesses, but because they could not afford our rates for local SEO marketing. These were companies that we knew we could help, but we couldn’t offer them a solution that fit into their budget. And neither of us benefit when these potential clients are forced to work with partners that deliver substandard SEO marketing.

Out of those frustrations grew our new, low-cost, local SEO solution. We’re still offering the same great customer service, the same commitment to our client’s needs, and the same dedication to quality and integrity, but at a vastly reduced rate. These local SEO campaigns will focus on clients who serve a single state or metro area (for example; the Washington, DC or Denver, CO metro areas). They will involve small numbers of highly relevant keywords, custom link building, and unique content, and of course they will still include our monthly reporting at no additional charge. Best of all, we are offering our new local SEO solution with no long-term contract. That means clients can cancel at any time, and are not locked into anything for the long-haul.

We’re excited to expand our suite of digital marketing solutions to include a new low-cost, local SEO option. This new offering gives DanMatt Media the ability to help virtually everyone to grow their operation, while at the same time remaining true to the values that have kept us as leaders in the online and offline advertising industry for the past 20 years.

And that old saying above? Well, maybe it is possible to have your cake and eat it too!

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Celebrating our 20th year in business!

by with No Comment Internet AdvertisingOnline MarketingPrint Advertising

This June will mark our 20th year in business.  DanMatt Media was founded way back in 1994 as a national print advertising agency.  We’re still going strong in print, but we’ve now added all kinds of online and offline advertising and marketing solutions to our portfolio.  A quick glance at our website will tell you just how much we’ve grown over the years.

20 years is a long time.  To put things in perspective, when DanMatt Media was founded the average price for a gallon of gas was $1.11, the average cost of a new home was $154,000, and Bill Clinton was only midway through his first term as president.  Jay Leno, who just wrapped-up 22 years as the host of The Tonight Show, was only two years into that role.

So how does a company stay in business for 20 years?  Well, for starters they hire and retain good employees.  We’re not a large company, but we have great employees who are always striving to be the best they can be.  Many of our employees have been with us for 5 or more years.  In an era of large-scale attrition and turnover that really helps us to stand out from our competitors.

Another way you stay in business for 20 years is by constantly putting your clients first.  Many things have changed in the last 20 years, but one thing that hasn’t changed is our commitment to customer service and satisfaction.  Customer service might be dead in the rest of the world, but it’s alive and well at DanMatt Media.  We answer phone calls and emails promptly, we are honest and upfront with our clients, and we always treat them the way we would want to be treated ourselves.

Finally, you stay in business for 20 years by changing with the times.  As I mentioned earlier we’re still leaders in print advertising, but as the landscape has changed, we have changed with it.  We now offer solutions such as SEM, SEO, email and banner/display marketing, social media marketing, radio and television advertising, and web design.  In today’s highly competitive world a company cannot afford to rest on its laurels.

Here’s to another great 20 years!

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Focusing on work, kids, and occasionally golf

by with No Comment Internet Advertising

As a co-owner and executive at DanMatt Media, I wear a lot of hats in our company.

There are a lot of projects and clients that require my attention, and there are only so many hours in a day.  That’s part of small business, and it’s something I very much embrace.  But I’m also a father to a beautiful two year old boy, and we have a baby girl on the way.  To say that I’m pulled in many directions would be a serious understatement.

One of the most important life lessons that I’ve learned from my dad, who also happens to be the president of DanMatt Media, is the ability to prioritize and focus on the task at hand.  He’s the best I’ve ever seen at doing it.  For me that means that when I’m at work, I’m focusing on work.  When I’m at home, I’m focusing on my family.  And when I’m on the golf course, I’m focusing on my golf game (sadly there isn’t a lot of time for golf these days).

It’s not always easy to do, but I’ve found that prioritizing my time and focusing my energy on what is in front of me really helps me to keep a clear head.  These days everyone is busy, and we all seem to be burning the candle at both ends.  The demands of work and family aren’t going away, but we’re all doing our best to provide the finest experience possible for our clients.

Of course it helps that we have such a great staff here at DanMatt Media.  Without them we simply could not provide the outstanding commitment to service and results that we’re known for.  Our staff really makes DanMatt Media what it is.

Now if I could just get out to the golf course a little more often…

blog-road-ahead

Beaches & Billboards, Summer Is Here

by with No Comment Outdoor Advertising

Beaches & Billboards, two words that every business owner should think of when how to expand their summer time advertising. During the summer, everyone looks forward to one thing: GOING TO THE BEACH! Having an office located outside of Washington D.C. we are lucky enough to be a short 3 hour drive away from several beaches on the Atlantic Ocean. As a kid there were two things synonymous with driving to the beach: 1) Crossing the Bay Bridge & 2) Seeing all those billboards on our way to the beach. If there ever was a time to advertise on a billboard, the summer is it. Ocean City, MD is one of the top beach vacation spots in the Mid-Atlantic region. On an average weekend they can host upwards of 345,000 people. Imagine having a business where all those people have to drive past your advertisement on a billboard. Great way to branch out to thousands of potential new clients as they drive to the beach. Unlike a TV commercial where you can change the channel, you are not going to alter you route just because you see this billboard. Billboards get thousands of views and can leaving a lasting mark on a potential client. Personally, I have seen billboards that I remember and often times end up using/going to that business (ex. Eagles Landing Golf Course).

DanMatt Media is your one stop source for all your advertising needs, including billboards and outdoor advertising. Let us handle the stress and time that goes into placing a billboard ad, your time is precious enough especially during the summer. DanMatt Media has access to billboards across the Mid-Atlantic, including those on the way to Ocean City!

So, the next time you head over the beach and see one of those billboards just think, “hey that could be my ad for my business…”, DanMatt Media can make this and all of your advertising needs a reality.

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Take Advantage Of The NHL Playoffs

by with No Comment Internet AdvertisingMarket ResearchOnline MarketingPrint AdvertisingSocial Media Marketing

Finally, the NHL playoffs are here!

There is nothing better than to watch your favorite team chase down the opportunity to raise Lord Stanley’s Cup! Having offices in Colorado and Washington DC, DanMatt Media has an even split amongst Avalanche and Capitals fans. As a avid Washington Capitals fan, I have been to my share of home games at the Verizon Center. There is one difference I have seen between being at the rink and watching them on Comcast Sports Net. It’s those ads you see behind each net on the glass. Those ads are a great way to advertise your business to fan base in your local home town. Historically, TV viewership during the NHL playoffs increase significantly. Majority of those watching these games are home fans who most likely live in the same area, that your business serves. Take advantage of the NHL playoffs by soaking in a great sport and advertising to thousands of potential new clients who live in your home market.

DanMatt Media can help you get your business ads shown behind the net of every home NHL playoff game! We have worked with local television stations in the area and we handle all the heavy lifting! So, just sit back and cheer for your favorite team in the NHL playoffs, take advantage of the increased TV viewership and get your ads up on the glass behind the net. I might be focusing on whether or not Ovi is scoring or if Erskine is dropping the gloves, but those ads definitely catch my eye and make me think twice on who to call when I need an emergency plumber or electrician.

If you are looking for a new eye-catching way to advertise your business, look no further than DanMatt Media. Give us a call today, we will offer you a comprehensive outline of all the available options and help determine the best form of advertising for you and your business.