I wish I had a dollar for each time I was asked that question. YES, we still have a print advertising division, and it is alive and well.
I know what you’re thinking. If you’re relatively young you’re saying, “I haven’t picked up a phone book in years”. Well, you might be right. But the fact is that 8 out of 10 people who use the yellow pages go on to place a phone call to a business. Even today yellow page advertising produces a 5 to 1 return on investment. Your customers are still using the yellow pages, and other advertising mediums would be lucky to have those stats.
At this point you might be asking what types of clients we handle with our print advertising division. Like our other marketing channels, we have a wide variety of clients in the print vertical. They range from small operations to huge companies with locations in all 50 US states. Service-oriented businesses (plumbers, electricians, moving companies, lawyers, etc) see outstanding results in the print vertical. In fact, DanMatt Media has some of the largest electrician, plumber, and HVAC businesses in the country.
All of our print advertising services are handled in-house, and include tear page analysis, ad previews, graphics design, and monthly reporting at no additional cost. Print ads are fully trackable via custom call-tracking numbers, so our clients can easily monitor the results of their campaign. We even have a performance-based offering, which is 100% risk free to our clients. The DanMatt Media pay-per-call solution allows our print clients to only pay for the phone calls they receive. That means no risks and a great ROI.
If you’ve been thinking about ways to grow your business, give our print advertising solution another look. You might be surprised at how effective it can be. Like our motto says, “Online or offline, we’ve got you covered”.