The digital marketing landscape is fluid and dynamic. As such, clients come and go. To be honest, we have quite a few clients who have stayed with us longterm. Many have partnered with us for 3, 5, 10 or even 15 years. I marvel at that with today’s “what have you done for me lately” mindset.
But we also have clients who only stay with us for 3 months, 6 months or perhaps a year. We don’t require a longterm contract, so a new client is free to leave after their fist month. It’s those types of customers that I would deem “short term”, and I have a theory on why they leave early. By and large, they leave for one of two reasons…
Health of the business: If your business isn’t healthy, chances are you’re not going to be a longterm client of ours. Perhaps you have a start up and you don’t yet have much revenue coming in the door. Or perhaps your business is failing and you’re desperate to turn it around. Both scenarios will cause a business owner to sweat over every dollar he or she puts into a marketing campaign, and when that happens, it’s never a good sign. No marketing agency should ever be looked-at as a savior for a struggling business. We augment your company’s existing success. We can’t create it for you.
Unrealistic expectations: This is the second reason why clients don’t stick around. I have literally had prospective customers tell me they expect a 10X ROI on their PPC or SEO campaigns, or they will consider it a failure. I’ve had prospective clients tell me they expect to be ranked on page 1 of Google for most, if not all, of their important keywords. When I hear those comments, I politely tell them “thanks but no thanks”, because I know they are setting us up to fail. A client with unrealistic expectations can never be pleased, and by definition they will always be looking for the door.
Here at DanMatt Media, we do great work. Yes I’m biased, but when you’re in business for 26 years (and counting) you must be doing something right. We pride ourselves on creating top-notch and affordable digital marketing campaigns, with a sincere commitment to outstanding customer service. Our clients appreciate this. They have successful businesses before they approach us, and they are realistic with regard to their marketing expectations. When that synergy occurs, it creates a beautiful, mutually-beneficial longterm partnership for everyone.