We have a brand new service to offer our clients, and we’re very excited about it. It’s called Search to Call, and it’s the digital component to our print advertising solution.
Unlike many of the digital marketing channels, which focus on clicks and impressions, Search to Call drives qualified phone calls (leads) to our client’s businesses. It has the enormous advantage of being a performance-based offering, which helps to mitigate risk for our customers. So how does it work?
Let’s say you’re an electrician with a local shop, serving a single metro area. And you need more business. We would create your digital ad and display it to our online yellow page audience in your service area. We would track the phone calls (leads) using a unique phone number, and you would pay a flat fee for each of those calls. The same would be true if you were a national business, say an online florist, serving all 50 states. Again, we would create a custom ad for you, display that ad to our online yellow page audience (this time on a national basis), and you would pay a flat rate for each of the phone calls (leads) that came through that unique phone number. But since you’re only paying for qualified phone call leads (as opposed to clicks or impressions), it is about as low-risk as you will find in the world of advertising.
Many types of businesses, in all kinds of industries, will benefit from this new offering. It is a performance-based solution that drives exactly what business owners need; new leads. It is highly targetable by both industry and location, and it is the perfect addition to your existing online and offline marketing campaigns.
To find out how Search to Call can benefit your business, give us a call or send us a website inquiry today!