In my job I speak with a lot of business owners and executives, most of whom have already tried SEM (pay per click marketing) and/or SEO (organic search). And if they haven’t tried it yet, you can bet they’ve been approached with those services before.
All of these people have been told (correctly) that it takes time for the results to come in. In the case of SEM, we typically see very good results in month 1, and those results improve in months 2 and 3 as we collect more and more data to analyze and optimize. We make the changes and tweaks required for success, but we need enough time and enough data to be able to ascertain which strategies are working best. For SEO, we still typically see good results in month 1, but it can take much longer to obtain page 1 rankings for important keywords. You can’t outspend your competition with SEO, so you have to out-rank them with relevancy and quality, and that is never instantaneous.
This is why we ask prospective clients to give us at least 3 months with a new SEM campaign, and to give us at least 6 months with a new SEO campaign. Those timeframes give us a very realistic opportunity to prove ourselves and obtain the results our clients are looking for, while simultaneously mitigating the client’s risk. After all, we’re not asking them to stay with something forever with no results to show for it.
Unlike many marketing agencies, we do not require clients to sign longterm contracts. Everything we do is month-to-month. But we don’t have a magic wand, and great results take time to materialize, especially when we’re talking about a new SEO campaign. So if you’re looking to get started with an agency that has a proven track record of success, give us 3-6 months and we’ll show how great we can be. You won’t be sorry that you did.
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