best seo company Denver
05
Sep

The differences between local and national SEO

Posted by Danny

DanMatt Media has all types of SEO clients.  Some are small companies that only service a single metro area, and some are large companies that service the entire country, and even other countries overseas.  Some sell local services, and some are eCommerce clients that sell their products nationwide.

As nice as it would be to have a single SEO solution for all of them, it just doesn’t work that way.  The goal of any SEO campaign is to have your organic ads pop-up as close to the # 1 spot (on page 1) of Google as possible, for the keywords that are most important to your business.  But the ways that you go about that vary by industry, budget, and geographical scale.

Local SEO campaigns are limited in scope (geography) and typically by budget.  Most are small to medium sized businesses (SMBs) that service a single metro area, or perhaps a smaller state.  Typically these clients benefit by focusing on ranking well for a smaller number of keywords, by utilizing geo-targeted keywords (ex. Denver plumber), and by obtaining top placement/listings on sites like Google My Business and Yelp.  They are typically much more budget-conscious than large companies, and they scrutinize their results carefully each month.

For local SEO, we tend to focus our efforts on obtaining great rankings in the local map section of Google, top placement for their geo-targeted keywords, and of course on developing a robust local citation program.  Owing to the reduced budgets with smaller, locally-focused businesses, this can sometimes take more time, but this strategy proves very effective within 12 months of account inception, and often much quicker than that.

On the other hand, national SEO campaigns tend to be run for larger companies, with bigger budgets and a need for greater keyword coverage.  Rather than focusing on their top 10 – 20 keywords, we often find that these clients can require coverage for 50, 100, or even 1,000 keywords, especially if their business model is an eCommerce site where customers can purchase products directly from the website.  Local map optimization is not a factor, and typically geo-targeted keywords are not nearly as important.  We spend a lot more time on custom back-linking and guest/offsite blogging for our larger, national SEO clients, and their larger and more robust budgets allow us to do so.  Typically they see results much faster than smaller, local clients do, but given enough time we can usually obtain great rankings for anyone, regardless of their budget or their geographical service area.

The one thing this post does not address are the unique methodologies we employ to create fully customized, ROI-positive campaigns.  For that, you’ll need to sign up with us for our SEO services!