The calendar says it’s March, and you know what that means. Everyone will be talking about March Madness. Typically that refers to the NCAA Men’s Basketball Championship (more on that below), but there are other things around here that contribute to March Madness too.
Work: I suppose every month has some work madness built into it, and March is no exception. Why? Well Q1 is always one of the busiest times of the year for us. We’re launching new initiatives to make our online and offline services more attractive. We’re designing and implementing new marketing campaigns on behalf of our clients (especially the ones we picked-up in the beginning of the year). We’re recruiting new affiliate marketing sources to run our performance-based offers in 2015. It’s a busy time of year, but we’re on top of it. When it comes to business, a little madness is a good thing.
Kids: If you have children (particularly young children) then you already know that every month is chock-full of madness, but if not let me explain. Fighting. Sickness. Ear infections. Tantrums. Attitude. It’s not localized just to March, but since the weather is cold and the kids are indoors, you tend to notice it more this time of the year.
Basketball: OK, here’s the real definition of March Madness. The conference tournaments are beginning shortly. After that, the NCAA selection committee will seed the teams and the national tournament will begin. In our offices we have Duke fans, Maryland fans, and even a single Northwestern fan (yours truly).
Duke enters the month ranked in the top 4 in the nation and looking to punch their ticket to the Final Four. Maryland enters the month ranked in the top 15 in the nation and looking to make a deep tournament run. And Northwestern? They’ll be sitting out the post-season as they do every year, but fear not, they’re getting better. Another 2 or 3 years and my alma mater will be making their first NCAA Tournament appearance.