This June will mark our 20th year in business. DanMatt Media was founded way back in 1994 as a national print advertising agency. We’re still going strong in print, but we’ve now added all kinds of online and offline advertising and marketing solutions to our portfolio. A quick glance at our website will tell you just how much we’ve grown over the years.
20 years is a long time. To put things in perspective, when DanMatt Media was founded the average price for a gallon of gas was $1.11, the average cost of a new home was $154,000, and Bill Clinton was only midway through his first term as president. Jay Leno, who just wrapped-up 22 years as the host of The Tonight Show, was only two years into that role.
So how does a company stay in business for 20 years? Well, for starters they hire and retain good employees. We’re not a large company, but we have great employees who are always striving to be the best they can be. Many of our employees have been with us for 5 or more years. In an era of large-scale attrition and turnover that really helps us to stand out from our competitors.
Another way you stay in business for 20 years is by constantly putting your clients first. Many things have changed in the last 20 years, but one thing that hasn’t changed is our commitment to customer service and satisfaction. Customer service might be dead in the rest of the world, but it’s alive and well at DanMatt Media. We answer phone calls and emails promptly, we are honest and upfront with our clients, and we always treat them the way we would want to be treated ourselves.
Finally, you stay in business for 20 years by changing with the times. As I mentioned earlier we’re still leaders in print advertising, but as the landscape has changed, we have changed with it. We now offer solutions such as SEM, SEO, email and banner/display marketing, social media marketing, radio and television advertising, and web design. In today’s highly competitive world a company cannot afford to rest on its laurels.
Here’s to another great 20 years!