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March Madness? You bet…

by with No Comment Internet AdvertisingMarket ResearchOnline Marketing

The calendar says it’s March, and you know what that means.  Everyone will be talking about March Madness.  Typically that refers to the NCAA Men’s Basketball Championship (more on that below), but there are other things around here that contribute to March Madness too.

Work:  I suppose every month has some work madness built into it, and March is no exception.  Why?  Well Q1 is always one of the busiest times of the year for us.  We’re launching new initiatives to make our online and offline services more attractive.  We’re designing and implementing new marketing campaigns on behalf of our clients (especially the ones we picked-up in the beginning of the year).  We’re recruiting new affiliate marketing sources to run our performance-based offers in 2015.  It’s a busy time of year, but we’re on top of it.  When it comes to business, a little madness is a good thing.

Kids:  If you have children (particularly young children) then you already know that every month is chock-full of madness, but if not let me explain.  Fighting.  Sickness.  Ear infections.  Tantrums.  Attitude.  It’s not localized just to March, but since the weather is cold and the kids are indoors, you tend to notice it more this time of the year.

Basketball:  OK, here’s the real definition of March Madness.  The conference tournaments are beginning shortly.  After that, the NCAA selection committee will seed the teams and the national tournament will begin.  In our offices we have Duke fans, Maryland fans, and even a single Northwestern fan (yours truly).

Duke enters the month ranked in the top 4 in the nation and looking to punch their ticket to the Final Four.  Maryland enters the month ranked in the top 15 in the nation and looking to make a deep tournament run.  And Northwestern?  They’ll be sitting out the post-season as they do every year, but fear not, they’re getting better.  Another 2 or 3 years and my alma mater will be making their first NCAA Tournament appearance.

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Low Cost SEO: You asked for it; we delivered

by with No Comment Internet AdvertisingOnline Marketing

You’ve probably heard that old saying, “You can’t have your cake and eat it too”…

Here at DanMatt Media we’ve never claimed to be the cheapest advertising agency in the business. We’ve always placed our client’s needs, our commitment to customer service, and our dedication to quality and integrity at the forefront of what we do. We do that even when those values create higher prices that prevent us from signing a new client. After all, the true measure of ROI is not how much you invest in something, but rather what you get in return.

During the last few years we’ve had to turn away quite a few potential clients. Not because we couldn’t help them to grow their businesses, but because they could not afford our rates for local SEO marketing. These were companies that we knew we could help, but we couldn’t offer them a solution that fit into their budget. And neither of us benefit when these potential clients are forced to work with partners that deliver substandard SEO marketing.

Out of those frustrations grew our new, low-cost, local SEO solution. We’re still offering the same great customer service, the same commitment to our client’s needs, and the same dedication to quality and integrity, but at a vastly reduced rate. These local SEO campaigns will focus on clients who serve a single state or metro area (for example; the Washington, DC or Denver, CO metro areas). They will involve small numbers of highly relevant keywords, custom link building, and unique content, and of course they will still include our monthly reporting at no additional charge. Best of all, we are offering our new local SEO solution with no long-term contract. That means clients can cancel at any time, and are not locked into anything for the long-haul.

We’re excited to expand our suite of digital marketing solutions to include a new low-cost, local SEO option. This new offering gives DanMatt Media the ability to help virtually everyone to grow their operation, while at the same time remaining true to the values that have kept us as leaders in the online and offline advertising industry for the past 20 years.

And that old saying above? Well, maybe it is possible to have your cake and eat it too!

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Selecting The Right Media Buying Agency

by with No Comment Internet AdvertisingOnline Marketing

Here at DanMatt Media our potential clients generally fall into one of two categories.  Either they are looking for a partner to set-up and manage a specific aspect of their marketing (for example, SEO only) or they are looking for an agency to handle all aspects of their media buying, both online and offline.  Either is great, but it’s the latter that really gets our juices flowing.

Business owners are busier than ever these days, and most would prefer to spend their time focusing on what they know best; namely their business.  They recognize that they need to grow their company, but they don’t have the time or expertise to do it themselves.  That’s where we come in.

When we get approached by a new client who is looking for us to help them grow, we ask them a few simple but salient questions.  Are they interested only in growing their revenues, or are they also looking to increase their brand awareness?  Have they previously run online and offline marketing campaigns?  What media buying strategies have they employed in the last few years?  What worked well for them in the past, and what did not?  What kind of financial and time investments are they willing to make in the success of their marketing campaign?

Selecting an agency to handle your online and offline media buying needs is a big deal.  It’s not nearly as important as whom you marry or whether you decide to have children, but it will have a major impact on the growth and success of your business.  Do you want to trust your company’s future to an agency or an individual who doesn’t provide you the transparency you need, or who has only been in business for a short time?  Of course not.  You need a partner who will put your needs first, and one who has the expertise and foresight to manage all of your media buying needs, both online and offline.

So if you’ve been looking for a partner to take your company to the next level, give us a call or send us a website request.  You’re only a few minutes away from finding the right agency partner.

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Here’s why performance-based marketing makes sense for your business

by with No Comment Internet AdvertisingMarket ResearchOnline Marketing

There are all kinds of ways to grow your business and attract new customers.  Here at DanMatt Media we specialize in helping our clients to do just that.  We accomplish client growth through many different advertising and marketing channels, including our risk-free, performance-based offerings.

Business owners these days are continually having to do more with less.  As industries get more and more competitive, businesses find that they have to grow while keeping costs down.  Often times that means minimizing risk, and that’s exactly what performance-based marketing does.

DanMatt Media has an online marketing team that specializes in sending high-quality email, banner/display, and social media traffic to our client’s campaigns.  These include our eCommerce clients, where potential customers purchase products with a credit card, as well as our lead generation clients, where users fill out a website form.  It’s risk-free advertising for our customers, because DanMatt Media only gets paid a commission when their product is purchased or their form is filled-out.

The same can be said for market research services.  DanMatt Media works with multiple survey clients to bring them the completed surveys they need.  We send targeted, high-quality sample traffic to our client’s surveys, and we only get paid a commission when those surveys are filled out.  That means risk-free market research campaigns and the highest traffic quality in the industry.

Lastly, our pay-per-call (PPC) print services can drive traffic to your eCommerce or lead generation campaign through our network of national yellow page directories.  As with our online marketing and market research offerings, this is a performance-based model.  Our pay-per-call clients only pay us for the targeted phone calls they receive.  It’s a great way to augment your online performance-based strategy.

So if you’re a business owner or executive looking to grow your revenues and attract new customers, online and offline, give our performance-based marketing solutions a try.  You have nothing to lose and everything to gain.

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Celebrating our 20th year in business!

by with No Comment Internet AdvertisingOnline MarketingPrint Advertising

This June will mark our 20th year in business.  DanMatt Media was founded way back in 1994 as a national print advertising agency.  We’re still going strong in print, but we’ve now added all kinds of online and offline advertising and marketing solutions to our portfolio.  A quick glance at our website will tell you just how much we’ve grown over the years.

20 years is a long time.  To put things in perspective, when DanMatt Media was founded the average price for a gallon of gas was $1.11, the average cost of a new home was $154,000, and Bill Clinton was only midway through his first term as president.  Jay Leno, who just wrapped-up 22 years as the host of The Tonight Show, was only two years into that role.

So how does a company stay in business for 20 years?  Well, for starters they hire and retain good employees.  We’re not a large company, but we have great employees who are always striving to be the best they can be.  Many of our employees have been with us for 5 or more years.  In an era of large-scale attrition and turnover that really helps us to stand out from our competitors.

Another way you stay in business for 20 years is by constantly putting your clients first.  Many things have changed in the last 20 years, but one thing that hasn’t changed is our commitment to customer service and satisfaction.  Customer service might be dead in the rest of the world, but it’s alive and well at DanMatt Media.  We answer phone calls and emails promptly, we are honest and upfront with our clients, and we always treat them the way we would want to be treated ourselves.

Finally, you stay in business for 20 years by changing with the times.  As I mentioned earlier we’re still leaders in print advertising, but as the landscape has changed, we have changed with it.  We now offer solutions such as SEM, SEO, email and banner/display marketing, social media marketing, radio and television advertising, and web design.  In today’s highly competitive world a company cannot afford to rest on its laurels.

Here’s to another great 20 years!

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Take Advantage Of The NHL Playoffs

by with No Comment Internet AdvertisingMarket ResearchOnline MarketingPrint AdvertisingSocial Media Marketing

Finally, the NHL playoffs are here!

There is nothing better than to watch your favorite team chase down the opportunity to raise Lord Stanley’s Cup! Having offices in Colorado and Washington DC, DanMatt Media has an even split amongst Avalanche and Capitals fans. As a avid Washington Capitals fan, I have been to my share of home games at the Verizon Center. There is one difference I have seen between being at the rink and watching them on Comcast Sports Net. It’s those ads you see behind each net on the glass. Those ads are a great way to advertise your business to fan base in your local home town. Historically, TV viewership during the NHL playoffs increase significantly. Majority of those watching these games are home fans who most likely live in the same area, that your business serves. Take advantage of the NHL playoffs by soaking in a great sport and advertising to thousands of potential new clients who live in your home market.

DanMatt Media can help you get your business ads shown behind the net of every home NHL playoff game! We have worked with local television stations in the area and we handle all the heavy lifting! So, just sit back and cheer for your favorite team in the NHL playoffs, take advantage of the increased TV viewership and get your ads up on the glass behind the net. I might be focusing on whether or not Ovi is scoring or if Erskine is dropping the gloves, but those ads definitely catch my eye and make me think twice on who to call when I need an emergency plumber or electrician.

If you are looking for a new eye-catching way to advertise your business, look no further than DanMatt Media. Give us a call today, we will offer you a comprehensive outline of all the available options and help determine the best form of advertising for you and your business.

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Working with the Fishes

by with No Comment Internet AdvertisingOnline MarketingPrint Advertising

Who doesn’t love a beautiful aquarium?  Having a slice of the tropical ocean in your home or office is an amazing thing.  Until recently, it wasn’t possible to keep many species of fish, corals, and invertebrates in captivity.  But thanks to advances in technology, anyone now can bring the ocean into their office.

DanMatt Media has locations in the Washington, D.C. and Denver, Colorado areas, and both of our offices have saltwater reef aquariums. These aquariums house a wide variety of animals, including colorful tropical fish, shrimp, clams, crabs, live corals, and even a purple lobster.  Our clients and employees enjoy watching the fish swim through the live rock, while the corals sway gently in the current.  Let’s face it, work is stressful.  There’s no better stress relief than plopping down in a comfortable chair and watching an aquarium for a few minutes.

Creating your own office aquarium needn’t be an expensive endeavor.  A simple 20 gallon freshwater tank, complete with a light, gravel, heater, and filter, can be set-up for less than $100.  Maintenance of a tank like this consists of nothing more than daily feedings and a 10 minute water change once per week.  Of course  saltwater aquariums, and the fish and invertebrates that they contain, are much more expensive and require a greater time commitment of their aquarists.  A good-sized 75 gallon reef tank would cost you in excess of $2,500 to set-up, but in this humble author’s opinion the return on investment is well worth the expense.  In addition to daily feedings, a one hour water change every two weeks would be required to keep this aquarium healthy.

Stop by our Maryland or Colorado offices sometime and have a look at these incredible aquariums.  And while you’re here, let us help you to drive more customers to your business.  You’ll leave feeling a lot more relaxed than you thought possible.

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How to Minimize Your Advertising Risk in 2013

by with No Comment Internet AdvertisingOnline MarketingPrint Advertising

It’s no secret that the US economy is not where we want it to be.  Unemployment remains high.  Personal and corporate tax rates are sure to increase in 2013, and our federal deficit continues to rise by billions of dollars each day.  For companies like ours, the question is how all of this will affect our client’s advertising budgets in 2013.

At DanMatt Media, we understand the uncertainty that our clients are facing.  After all, we’re in the same boat.  But in times like this we have a favorite quote that we like to use.  “The man who stops advertising to save money is like the man who stops the clock to save time”.  Thomas Jefferson uttered that quote over 200 years ago, and it still holds true today.

The fact is that there is no better way to improve your company’s financial future than by increasing the amount of business you generate.  And the best way to increase the amount of business you generate is to put your product or service in front of potential customers.  At DanMatt Media, that’s precisely what we do for our clients on a daily basis.  Our pay-for-performance business model, which we use with our SEM, Internet marketing, and market research panel and survey recruitment channels, ensures that you continue to generate new business, while removing the risk from your organization.

Now is the time to position your company for a great 2013.  DanMatt Media can help you to get there.  We look forward to working with you.

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What is Great Customer Service?

by with No Comment Internet AdvertisingOnline MarketingPrint Advertising

The phrase “customer service” means different things to different people.  If you’ve read our website or viewed our Facebook page, you know that customer service is a big deal to us here at DanMatt Media.  But what exactly do we mean when we mention our commitment to customer service?

Often you’ll hear customer service described as “the customer is always right”.  Is that accurate?  Well, yes and no.  Customers certainly have rights, and when it’s your advertising dollars being spent, you call the shots.  But that does not mean that customers always know what is best for their advertising and marketing campaigns.

One of the toughest assignments we face is to convince clients to go in a direction they wouldn’t otherwise go.  Sometimes that means shifting budgets from one spectrum to another.  Sometimes that means moving into an entirely new marketing channel.  Other times it may involve making changes to a company’s website.  But whatever the suggestion, we always make them with the customer’s best interest in mind, because in the end, our job is to provide them with the best possible return on investment for their advertising dollar.

There is more to customer service than making suggestions.  At DanMatt Media, we treat each of our clients the way we would want to be treated.  We return phone calls and emails promptly, because no client should ever have to wait for a response.  We answer questions honestly, because all clients deserve to know exactly what is going on with their marketing campaigns.  And we provide industry-leading transparency, because we want our clients to make informed decisions about their advertising.

At DanMatt Media, customer service is more than just a phrase.  It’s a way of life.  Contact us today to find out what you’ve been missing.

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How Does Pay Per Click Help My Business?

by with No Comment Internet AdvertisingOnline Marketing

Advertising in the New Year can be a difficult task. Businesses are looking for new ways to expand their advertising but not breaking the bank. With the increase of Internet sales each year, SEM / pay per click is a quick and effective way to reach thousands of consumers looking to do business with you. Imagine seeing your custom ads on the first results page of Google, Yahoo, Bing, and any other search engine on the Internet.

You might ask yourself, how will this advertising help expand my business? SEM is all pay per click, meaning, you only pay when an interested customer clicks on your ad. Your ad could be shown thousands of times on relevant searches without receiving a click. Consumers see what your business is offering and often will only click if they are interested in doing business with your company. Thus, it’s basically a two for one deal! The best part is, the cost per click can be as little as a few cents!

At DanMatt Media, take the hassle of trying to figure pay per click and let the professionals handle it for you. We work directly with all of the search engines; therefore you only have one point of contact for all of your advertising questions/needs. Trust the experts, Dan Matt Media will help your business achieve all of your goals in the New Year!