We speak with a lot of prospective clients in the legal industry. Family and divorce lawyers, criminal defense and personal injury attorneys, etc. Most of them have the same problem; they’re not getting enough business out of their online marketing efforts.
Many of these attorneys have tried SEO in the past, and it didn’t work for them. It didn’t produce enough (sometimes any) phone call leads, and the law firm lost money on the SEO campaign. We run SEO campaigns for attorneys too, and we do a great job, but there are very few spots on page 1 of Google. If you’re not on page 1, you’re nowhere to be found, and it can take a very long time to obtain page 1 placement in these highly competitive industries.
If SEO wasn’t the culprit, perhaps they signed up with an attorney-focused marketing company, such as Avvo, Justia, or Martindale-Hubbell. They pay these companies thousands of dollars every month for new business, but it almost never works out. The reason for that is simple. These websites have hundreds, even thousands, of competing attorneys on the same pages, in the same practice areas, and in the same metro regions. There is literally no way to differentiate one attorney or law firm from another, so it’s luck of the draw if visitors call you versus one of your competitors. You’re entrusting your marketing budget to chance. That’s where our SEM solution comes in…
SEM, or pay per click, is a GREAT way for attorneys to grow their businesses. In last month’s blog post I highlighted the differences between SEO and SEM, and in an effort to make our SEM services more affordable to attorneys, we have created some very attractive entry-level price points. Depending on the type of law you practice and the areas you serve, we can run an entry-level SEM campaign for as little as $2,500 per month. That gives you top of page 1 placement on Google (when your ad is shown), and unlike with SEO, there is no waiting for the results to start coming in. You WILL receive targeted clicks, and likely new phone calls leads, in month 1.
So if you are an attorney looking to expand and grow your practice, give our SEM solution a try. We have a decade of experience running these types of campaigns for attorneys, and with our new entry-level pricing solution almost any law firm can afford our expert digital marketing services. What are you waiting for?